Amazon Launches Comprehensive Strategy to Combat Counterfeiting in India, ETLegalWorld
In an exclusive conversation with ETLegalWorld, Rakesh Mohan Bakshi, Head of Legal at Amazon India and Vice President (Legal) for India, MENA, and Turkey, spoke about Amazon’s three-pillar strategy of enforcement, education, and technology, to tackle counterfeiting and online fraud, as the company unveiled its new consumer awareness handbook, “Mission GraHAQ,” on July 31, 2026….

